Purchase likelihood of the Amazon Product

Purchase likelihood refers to the probability that a customer will purchase a particular product on Amazon. When a customer searches for a product on the platform, Amazon's search algorithm ranks the results based on various factors, including the relevance of the product to the search term, the product's sales history, and its ratings and reviews.

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Purchase likelihood is one of the key factors that Amazon's search algorithm takes into account when ranking products in search results. The higher a product's purchase likelihood, the more likely it is to appear near the top of the search results, which can lead to more sales for the seller.